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Forno Flatbread Co. Brand Identity Development

Project type

Brand Development

Project type

Website

Location

Edmonton, AB, Canada

Client Challenge:
Commissioned to develop a brand strategy for a culinary concept celebrating authentic European flatbread traditions.
Project Scope:
Crafted a brand narrative that emphasizes premium, meticulously sourced ingredients and a sophisticated European culinary approach, showcasing the nuanced fusion of Mediterranean and Italian flatbread techniques.
Client Profile:

Artisanal flatbread restaurant rooted in authentic European culinary principles
Commitment to high-quality, carefully selected ingredients
Neapolitan-style dough preparation reflecting traditional European craftsmanship

Brand Positioning:
Positioned Forno Flatbread Co. as a refined culinary destination that honors the integrity of European ingredient sourcing and traditional bread-making techniques, offering a sophisticated twist on classic Mediterranean and Italian flatbread traditions.
Key Differentiators:

Unwavering focus on authentic, premium European ingredients
Precise Neapolitan-style dough preparation
Sophisticated interpretation of traditional Mediterranean and Italian flatbread cuisine

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